Here’s your weekly recap—the most viewed news stories on our site for the week ended December 5, 2020. 
 
Last week, Carmen Electra joined the numerous celebrities that are now in the beauty business with the launch of her new skin care line, Gogo. Based on a 3-step routine, the Gogo line aims to reduce visible signs of wrinkles, tighten fine lines, brighten dark spots, boost radiance—and more.
 
In other news, branding agency 1HQ predicted that smart reusable lipsticks which can change color instantly will soon become a reality. The agency says the concept they have developed for a state-of-the-art digital lipstick could help the global cosmetics industry be more sustainable and inclusive.
 
In personnel news, LVMH Moët Hennessy Louis Vuitton has named Chris de Lapuente the chairman and chief executive officer of its Selective Retailing Division, effective in January 2021, and Coty has named two leaders to drive its Consumer Beauty organization: Stefano Curti and Alexis Vaganay.
 
Here are our top 10 most viewed stories from the past week:
 
1. Ranking the Top 50 Cosmetic Companies
 
2. Top 20 Companies
 
3. New ‘Beauty Innovation & Design Award’ Program Announced
 
4. Carmen Electra Launches Gogo Skin Care
 
5. Miu Miu Launches First Fragrance and Casts A Kitten in The Campaign
 
6. Could Sustainable Digital Lipsticks Become A Reality?
 
7. Ranking the Most Influential Beauty Brands Of 2019

8. LVMH Names New CEO of Selective Retailing

9. How Brands Can Survive and Thrive in This New Era of Beauty 

10. Coty Appoints Leaders to Its Consumer Beauty Division
 
Thanks for reading our Breaking News. We’ll have a new list for you next Monday.
 
Have a great week!